Yousra Chafak is a Finnish makeup artist and social media creator known for her warm presence, distinctive aesthetic, and strong cultural voice. She gained wider recognition after winning Sointu Borg & Tyrkyt Season 2. Her content blends beauty, everyday life, and identity through the lens of living between two cultures, reflecting today’s multicultural Finland. As an advocate of the emerging soft girl era, Yousra inspires her audience with gentle self-expression, creativity, and empowerment
Yousra combines beauty expertise, cultural storytelling, and feel-good lifestyle content that keeps her audience coming back for more.
Total followers: 31 250
Main target audience: Women between the ages 25-34
Channels: TikTok and Instagram
Yousra is a versatile creator whose audience looks to her for beauty tips, inspiration, and a glimpse into a lifestyle that celebrates enjoying life to the fullest. As a true beauty expert, she has built strong credibility within the makeup and skincare space, while also bringing fresh and engaging perspectives from her cultural background. Always on top of the latest trends, Yousra combines expertise, authenticity, and style in a way that resonates deeply with her audience. With her rapidly growing profile, she is quickly becoming one of Finland’s rising it-girls and a creator people genuinely enjoy following.
