Sijoituskästi is Finland's most listened-to podcast and a leading modern financial media outlet – a phenomenon that has made wealth building, economics, investing, and entrepreneurship addictive mainstream entertainment. With over 3.5 million monthly listens, it reaches an exceptionally engaged Finnish audience, consisting of both consumers and B2B decision-makers.
Hosted by Kevin van Dessel and Teemu Liila, Sijoituskästi combines strong business expertise, genuine curiosity, inspiring personal interviews, and a relaxed conversational style. Guests include some of Finland's most interesting entrepreneurs, investors, athletes, artists, public figures, and social influencers. Through their stories, the podcast addresses current phenomena, ambition, and the choices behind success.
"Sijoituskästi's mission is to democratize the opportunity to build wealth by making it understandable, inspiring, interesting, and easily accessible."
Monthly listens: over 3.5 million
Main target group: men aged 18–34
Channels: Spotify, YouTube, IG & TikTok
Focus areas: Investing, Entrepreneurship, Economy, Lifestyle
Sijoituskästi is not just a podcast, but a new generation's financial media and community. It brings finance and wealth accumulation into mainstream discussion in a way that appeals to both consumers and influential B2B decision-makers.
Sijoituskästi offers brands a unique opportunity to reach both a wide consumer audience and influential B2B decision-makers. Kevin and Teemu know how to make even complex topics engaging, understandable, and easily approachable.
The audience comes to Sijoituskästi to be inspired, learn, and discover new perspectives, which gives carefully selected partners an exceptionally credible and impactful position within the content. The combination of learning, entertainment, and influential personal stories builds an audience relationship and engagement that traditional financial media cannot offer.
