Sijoituskästi is Finland’s most popular podcast – a phenomenon that has turned business life, investing and entrepreneurship into engaging entertainment. Hosted by the charismatic duo Kevin van Dessel and Teemu Liila, Sijoituskästi combines business insight with relaxed conversational style. Their guest list ranges from the hottest artists and successful entrepreneurs to seasoned investors and inspiring storytellers – making the podcast as much about people and ideas as it is about finances.
With a monthly audience of over 2,5 million listeners, Sijoituskästi captures the attention of a young, ambitious audience – particularly men aged 18–34 – across Spotify, YouTube, IG and TikTok. While finance and business remains at its core, the duo’s engaging personalities and genuine curiosity open the door to discussions that span a wide range of topics.
Sijoituskästi has become more than a podcast - it is a cultural phenomenon and a learning platform that has made financial knowledge accessible to everyone.
Total followers: 2,5M + listeners/month
Main target audience: Men aged 18–34
Channels: Spotify, YouTube, IG & TikTok
Focus areas: Investing, Entrepreneurship, Finance, Lifestyle
Sijoituskästi has built a reputation as a fresh and approachable voice in Finnish media, drawing listeners back week after week. More than just a podcast, they are a gateway for younger generations to explore investing, entrepreneurship, and the stories that inspire them – making them an ideal partner for both finance-focused and lifestyle brands alike.
Sijoituskästi has the rare ability to make even the most complex financial and business topics feel relatable and exciting, while also offering brands a chance to connect with an audience that values authenticity and humour. Their blend of expertise and charisma creates a space where learning meets laughter, and where partnerships can go far beyond finance.
