Sami Pajari is the new leading name in Finnish rallying and one of the most exciting young stars in international motorsport. In 2026, Sami achieved his first career WRC victory in Estonia and crowned his breakthrough season by winning his home event, Secto Rally Finland. His gaze is firmly set on the World Rally Championship already in 2026.
Outside the rally car, Sami is known for his warm, down-to-earth, and humorous personality. On his social media, the audience gets to follow international rally life up close, along with the crucial moments of competitions and the journey towards the world championship.
The new superstar of Finnish rallying! Beneath the helmet is a warm-hearted young man who everyone wants to see achieve his dreams.
Total followers: 140,000
Main target audience: 35–44-year-old men
Channels: Instagram and Facebook
Key themes: rally, sports, health and everyday recovery
Sami offers brands the opportunity to be part of the journey of Finnish sports' next superstar right at its decisive moments. Partnering with Sami connects the brand to success, ambition, performance, and Finnish excellence, while providing visibility both in rally-loving Finland and on international WRC arenas.
