Roope Rannisto is one of Finland's most famous social media stars, as well as a new generation entrepreneur and trendsetter. He is especially known as the founder of the popular KOUKUS entertainment channel and Finland's most followed football club, Gilla FC. On his own channels, Roope naturally combines lifestyle, fashion, sports, entrepreneurship, and entertainment.
Through his own example, Roope wants to encourage young adults to think big, seize opportunities, and follow their own path. Roope is characterized by a positive attitude towards life in all its different turns and a desire to spread good vibes around him. Alongside ambition and success, sensitivity, openness, and the courage to speak about emotions also run strongly, which Roope considers an important part of his personality. Roope also shares his entrepreneurial story and the lessons he has learned along the way during speaking gigs.
A new generation entrepreneur and trendsetter, whose persona combines ambition, success, and style into an open, positive, and relatable personal brand.
Total followers: 240,000
Main target group: 18-24 year old men and women
Channels: Instagram, TikTok and Snapchat
On Instagram, TikTok and Snapchat, Roope reaches a wide and engaged audience of young adults who are interested in content related to lifestyle, fashion, sports and entrepreneurship.
Roope offers brands a strong connection with young adults and especially Generation Z. He knows how to make a brand a natural part of his own lifestyle and content in a way that feels authentic and current. Through Roope, a brand is strongly linked to a young man's lifestyle, where values like courage, ambition, a positive attitude towards life, style, and the bravery to walk one's own path are emphasized. Roope brings a strong vision to collaborations regarding what appeals to young adults right now.
