
Pernilla Böckerman is one of the most well-known and followed social media and media personalities in Finland. As a wellness influencer, Pernilla inspires her audience to pursue a balanced lifestyle and reminds them that well-being is about much more than disciplined training. Through her content, she encourages people to enjoy life, find balance, and build sustainable habits that support both physical and mental well-being.
Pernilla shares content about health and wellness, everyday life in her home, time spent at her cottage, and simple, relatable home cooking. Her authentic and down-to-earth approach has made her a trusted role model and source of inspiration for young women across Finland.

Pernilla captivates her audience with authenticity, a positive outlook on life, and bold choices.
Total followers: 347,000
Channels: Instagram, YouTube & TikTok
Main target group: 18–24-year-olds
Gender distribution:
Instagram: 82% women
TikTok: 71% women
YouTube: 87% women
What makes Pernilla's content stand out is her focus on delivering high-quality material, both in videos and photos, capturing authentic moments.




