Joona Puhakka is one of Finland's most famous social media entertainers. He has been entertaining Finns for over a decade and has built a strong personal brand on social media, radio, and television entertainment shows. Joona is also known as one of the founders of the popular KOUKUS entertainment channel and Finland's most followed sports club, Gilla FC.
Joona's infectious positivity, natural charisma, and bold ability to throw himself into things make him one of Finland's most luminous entertainment personalities.
A natural-born entertainer and host, whose infectious energy, spontaneity, and humor make an impact both on social media and TV screens.
Total followers: 189,000
Main target group: 18-24 year old men and women
Channels: Instagram and TikTok
Joona reaches a wide and engaged audience of young adults with entertaining content that combines humor, lifestyle, and sports. In the content of the KOUKUS channel, he is often seen in the role of a host, where his natural sense of situation and ability to carry the format forward naturally are showcased.
Joona offers brands a strong connection with young adults and especially Generation Z. His strength to improvise, throw himself into situations, and create an instant connection with the audience makes him a natural partner for brands that want to be part of genuinely entertaining content that speaks to young adults. Joona brings his strong personality and positive energy to the collaboration, which gets the audience engaged and entertained with the brand content.
