Janni Hussi is one of Finland's best-known and most respected media personalities and athletes, as well as one of the country's strongest personal brands. As a brave pioneer, she has challenged industry norms throughout her career and demonstrated that one can boldly change their own direction without caring about the opinions of others.
Janni's channels follow her journey towards the top of the rally world. She opens up to her audience in a unique way about the reality behind the scenes of competitions, the demanding work of a co-driver, and the successes, setbacks, and emotions that come with the journey. Alongside rallying, her content features travel, well-being, and genuine everyday life, spiced with Janni's characteristic humor.
A bold trailblazer who wants to use their own example to encourage people to live life on their own terms and pursue their dreams regardless of the expectations of others.
Total followers: 407,000
Main target audience: 25–34-year-old women and men
Channels: Instagram and TikTok
Key themes: rally, well-being, sports, travel and lifestyle
In Janni's content, fast-paced rally life meets ordinary everyday life, well-being and humor. Followers get to experience her goal-oriented journey, from behind the scenes of competitions to training, everyday recovery and decisive moments.
Janni combines national recognition, a strong personal story, and exceptional engagement from sports fans. Partnering with Janni offers brands an opportunity to align themselves with one of the most exciting growth stories in Finnish sports, through which partners can strengthen their image as bold and ambitious pioneers.
