Finnish disc golf brand Discmania and Roni Back initiate a major collaboration
The Finnish disc golf brand Discmania and Roni Back are starting a partnership that will last until the end of 2024, involving the production of diverse YouTube content.
The popularity of disc golf has been growing in Finland for a long time, and according to a study, over a million Finns have tried the sport. The goal of the partnership is to increase the visibility of the sport and to further lower the barrier to trying it.
The first results of the partnership will be seen at the end of the year, when Roni stars in Discmania's annual Mystery Box campaign. A Roni Back Signature Series disc is also planned for spring 2024. This is the first time an influencer's own signature disc is being designed for Discmania's collection.
Roni commented on the upcoming partnership as follows:
"Partnering with Discmania gives us the opportunity to promote both the awareness of disc golf and encourage young people to be active. Both are important matters to me. Although I am an amateur thrower, it is a great honor to have my own disc brought to the market."
Great disc golf content is on the way – stay tuned!