Anni Kähkölä, Head of Talent Management

The book launch of 'Finanssiveljen' was celebrated on Thursday night

The bestseller exceeded all expectations!

Finance Bro: Escape from the Financial Sector - The Truth Behind the Puffer Vest has become a phenomenon even before its official release. Published by Gummerus, the book was released on October 8, and the book launch party was celebrated last Thursday in a fitting environment: the legendary Thursday-Kalle, also known as restaurant Kaarle XII.

A crowd of hundreds gathered to celebrate the book, whose origin story, juicy background details, and behind-the-scenes twists provided conversation topics for the entire evening. The atmosphere was topped off with a great musical performance together with Uniikki.

The buzz around the book has not been just talk. The story of the Finance Bro has exceeded all expectations and generated exceptional interest. The work has managed to make an impact even before a single page has been turned.

The book launch brought together friends of the book and partners to celebrate a work that has already generated discussion and made an impression in advance.

A big thank you to the partners who made the evening possible: Partioaitta, Hodarifillari, Gummerus, and Kaarle XII.

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